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I know personally from my years of experience as GM how difficult it was to engage with all of our customers.  Let’s face it, all the popcorn, door prizes and free lint rollers are not going to get people to stick around. These days, most people don’t have time to chat, let alone say a quick hello. 

That’s where social media can play a critical role in our customer engagement and retention. Think if it s a virtual CSR. You can hear the good, the bad and the funny - and be able to respond publicly or privately - as you see fit.

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