Written By Rick Siegel. LOS ANGELES — There’s a drycleaner in my neighborhood that brags that, “The only greener way to care for your clothes is to use a rock and a stream.” That drycleaner has no solar panels, uses fluorescent lighting (which remains lit 24 hours a day, though the business is closed for 10 of those hours), has no reusable or even bio-degradable packaging, and is in fact a perc cleaner. Why does the business advertise itself as green? “Because consumers like green.”
Green More Than Just A Marketing Tool
8/19/11 1:41 PM
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An Earth Day Epiphany
4/7/11 1:04 PM
Written By Rick Siegel
Originally Published in American Drycleaner
CHICAGO — I confess: I was once about as eco-unfriendly as you could get. I drove a gas-guzzling car, believed a light off was a light wasted, and even though the City of Los Angeles provided me with the appropriate bins, I couldn’t be bothered to separate my recyclables. What impact could one person have, anyway?
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