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Little things can make such a difference. I recognize that our thinking is a bit opposite to today’s economic trends. Today’s business environment seems to be all about cutting corners. There is story after story about how to put less labor, less materials, less money into every element of business. But I’m guessing there are very few companies, be they a restaurant, store or drycleaner, that have failed because they spent too much time, money and effort to make their clients happy.

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