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Angela's Tipmentos

5/31/16 3:15 PM

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I know personally from my years of experience as GM how difficult it was to engage with all of our customers.  Let’s face it, all the popcorn, door prizes and free lint rollers are not going to get people to stick around. These days, most people don’t have time to chat, let alone say a quick hello. 

That’s where social media can play a critical role in our customer engagement and retention. Think if it s a virtual CSR. You can hear the good, the bad and the funny - and be able to respond publicly or privately - as you see fit.

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Posted in News By Green Garmento

Lorie's Socialmento

5/31/16 2:08 PM

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#Hashtags... a small word with an enormous viral reach. Using #Hashtags in your social media posts can be the difference between reaching hundreds to reaching millions. It has made a huge impact on our social media presence.

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Little things can make such a difference. I recognize that our thinking is a bit opposite to today’s economic trends. Today’s business environment seems to be all about cutting corners. There is story after story about how to put less labor, less materials, less money into every element of business. But I’m guessing there are very few companies, be they a restaurant, store or drycleaner, that have failed because they spent too much time, money and effort to make their clients happy.

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Here’s another truism I believe in… that is costs a lot less to keep customers then it does to get new ones. Maybe your customers will never fully love you; maybe they will only remain loyal and share that loyalty with their friends and neighbors. I bet you’d settle for that, wouldn’t you?

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                                     FALLING IN LOVE: A BUSINESS MODEL

As part of our company’s move to a new, bigger warehouse, we had to buy and install 6,000 feet of storage racks. We got the standard three quotes, all pretty much the same price, but one of the vendors (also named Rick) said something that stuck with me: “I’ll be there for you in case there’s a problem.”

Sure enough, we had a problem. Rick, who claimed to have some thirty years of experience, recommended a configuration that turned out to be completely unworkable.




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Posted in News By Rick Sigel, CEO

Change. You can hate the thought of it or can’t wait for it. One thing for sure, though: change is as inevitable as death and taxes. So it’s how we adapt to or create change that determines how best we’re going to cope with it.

For the kid turning 16, knowing they can now get their driver’s license is a change they’d looked forward to forever. Yet that change in life creates angst for parents, worried about the risk of accident and the foreboding nature of their child’s growing independence.

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Posted in News By Green Garmento