3/14/09 5:43 PM
Drycleaners are people too When Rick (my husband) and I started The Green Garmento, we realized it would be a big departure from our day-to-day life working in the entertainment industry. Not only would we have to stop swearing like sailors, we'd have to learn a new, complicated business and speak a whole new language. And we'd have to forge new relationships with a group of people we didn't know. It was a little scary. But from the day we introduced The Green Garmento at The Fabricare Drycleaners Convention in August, we knew we knew everything would be OK. We met hundreds and hundreds of drycleaning professionals. Mostly store and plant owners. They were families, married couples, grandparents and part-time teachers. They were third generation drycleaners from Las Vegas and brand new store owners in Downtown LA . And there was Rick and Jennie, the outspoken couple from Hollywood, introducing a prototype of an alien product. We were hoping to continue our market research and make the best bag we could, specifically designed with the cleaner's system and needs in mind - and what better place than a convention hall full 'o cleaners. Everyone was amazing. Not kidding. Truly the nicest, most welcoming group of folks we could have hoped for. Rick's theory for the overwhelming kindness we received is because drycleaners have to be nice to their customers all day so their brain is stuck on nice. I think there's more to it. Not the least of which is their enthusiasm for the eco-nature of our bags. The cleaners really wanted to learn how to stop plastic waste. They wanted to learn how to make The Green Garmento work with their customers, their systems and their budget. We got feedback about pockets, zippers, drawstrings, sizes and colors. We learned the difference between a counter bag and poly bag. We learned about Perc and H2O, new machines vs. old machines and so much more. Needless to say, we are thrilled to be on this journey. Hopefully, we'll help reduce plastic waste and make some good friends along the way.
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