FALLING IN LOVE: A BUSINESS MODEL
As part of our company’s move to a new, bigger warehouse, we had to buy and install 6,000 feet of storage racks. We got the standard three quotes, all pretty much the same price, but one of the vendors (also named Rick) said something that stuck with me: “I’ll be there for you in case there’s a problem.”
Sure enough, we had a problem. Rick, who claimed to have some thirty years of experience, recommended a configuration that turned out to be completely unworkable.